Building Intelligence Leadership

Executive Team

Jeffrey Friedman

CEO

Jeffrey has been working to better the building industry since 1993 when his work began as a building service industry attorney and eventually transited to a CIO in 1999. As the CEO of Building Intelligence, Jeffrey provides strategic leadership and vision for the company.

He is the author of two patents and is a Risk Alliance, ASIS, and Association of Contingency Planners (ACP) Member. Jeffrey is well versed in security and technology solutions, and he is both an innovator and leader in the security and facility management industry.

Bill Edwards

BILL EDWARDS, CPP, PSP, PCI, CPD, CIMP

President of Federal and Public Safety

Bill has over 35 years of combined military and private sector public service focused primarily on security and safety.  A retired U.S. Army Colonel, Bill had a distinguished career serving combat tours in Iraq, leading Army intelligence analytical programs to include biometrics, forensics, and machine language learning and culminating as a geographical Director of Intelligence for U.S. Special Operations Command that focused on Homeland Defense. Within that career, he commanded FOBs (Forward Operating Bases) in high-threat combat environments leveraging technology to support the overall mission of security while continuing to execute the mission. 

Tsungtao 'Stanley' Wu

VP OF ENGINEERING​

Stanley’s career started as a Software Engineer at IBM, and since then he spent the last 16 years gaining extensive experience working with software and technology. Now as the VP of Engineering at Building Intelligence, he is at the helm of new features and projects, and he is responsible for guiding Building Intelligence’s developers.

Stanley is an accomplished senior technology professional with a strong background of leadership in product development and product management of windows, mobile, and virtual reality applications. 

James Barbour

Director of Business Development

James has been working within the security industry for nearly a decade. Now as the Director of Business Development at Building Intelligence, he is responsible for finding new business opportunities, increasing revenue, and building the brand.

While James oversees the sales team’s efforts, he builds strategic partner relationships and supports the success of the partner program. He also monitors growth initiatives related to target segments and the company’s potential to meet client needs.

Kyle Seitz Building Intelligence

Kyle Seitz

Director of client success

For the last 8 years, Kyle has played an integral role in building client and professional service teams for startup software companies. Kyle has experience managing large-scale projects that automate business processes for financial institutions, including high volume mergers and acquisitions.

As Director of Client Success at Building Intelligence, Kyle is a trusted liaison between our global client base and our product teams. He also provides software design consultation, use-case for product features, and oversees implementations and deployments.

Stacy Leona Marketing Director

Stacy Leona

Director of Marketing

Stacy has spent the last decade helping companies with brand and marketing strategies. As the Director of Marketing, Stacy guides and leads the marketing department for Building Intelligence.

Her efforts include developing and evaluating marketing strategies, developing and managing marketing campaigns, ABM, building brand awareness, brand management, supporting sales, lead generation, monitoring progress, allocating resources, trade shows, and public relations.

jose Baerga

Jose Baerga

Product Management and Product Owner Leader

Jose is an accomplished product professional with strong leadership, communication, and team-building skills. Experienced PM and PO with a track record of envisioning, building, and launching products and services by taking full responsibility for the process while working with cross-functional teams to bring products to market.

Jose has over 18 years of experience and his areas of expertise include strategic planning and execution, product roadmaps/requirement development, prototyping and wireframing of concepts, project management, business development, and UI/UX – front-end development.

Samantha Embleton

Samantha Embleton

Director of Accounting

Samantha joined Building Intelligence in 2022 as Director of Accounting, and she runs and oversees all activities of the accounting department.

For the last decade, she has experience with supervising the accounting employees, ensuring adherence to GAAP standards, analyzing the company’s finance, making recommendations and forecasting, providing critical data to CEO for developing budgets, recommending ways to decrease costs and improve profits, and preparing financial statements and cash flow statements.

Roger Galindo

Roger Galindo

Director of Operations

For the last 14 years, Roger has had experience with managing operations of a large-scale real estate portfolio and guiding project teams to high levels. He has been a consultant to Fortune 500 clients in real estate, hospitality, and finance, and now brings this valuable experience to Building Intelligence.

Roger studied at Cornell University and then went on to get his master’s degree in economic and political industrial policy from The University of Cambridge.